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Local and e-commerce businesses can both gain from social media.
Word of mouth makes the best salesperson, according to all the sales manuals. Are you ready to take advantage of electronic word of mouth? That's what I believe social media has become, at least for smart businesses. True, most of the "blogosphere" and Twitter-verse may be electronic gossip, but some companies have made huge advances taking word of mouth to the Web.
My expert guide to social media for this column is Sean Percival. He has made a spectacular personal jump over the past 10 years thanks to social media, and he wants to help your company make a similar jump. How big a jump? A decade ago Percival was a janitor cleaning the offices at Vegas.com, and decided he wanted to work with people having fun on this new World Wide Web thingy rather than clean up after them. Now he's a social media expert, online commerce business person, Web developer, and author (his second book, MySpace Marketing, is coming out soon).
Percival loves helping small companies succeed, and he has a pretty simple plan: give away lots of information about your niche, build credibility, and experiment with Internet advertising with a budget of $100 per month.
Continued
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